What did last month's missed calls cost?
Five inputs, two minutes, one monthly number. Presets for seven trades, each with a named source. No email required.
What you get
4 things that decide this
- 01A monthly cost figure built from your own numbers: calls, miss rate, job value and close rate.
- 02Trade presets you can override. Each default names its source, and your own numbers always win.
- 03It will not tell you why calls go unanswered. It tells you what the gap is worth.
- 04A low number is a real result. It means the phone is not the first thing to fix.
How it works
The Missed-Call Cost Calculator multiplies the calls a business misses by the share of callers who never try again and the value of a booked job. Five inputs drive it: calls per week, missed-call rate, callers who hang up without a voicemail, average job value, and your close rate on answered calls.
Every preset names its source. The defaults come from vendor-published studies, so treat them as starting points. Your own phone log beats any benchmark. Enter real numbers and the output moves with them.
The output is one sentence you can act on: roughly what unanswered calls cost you per month in booked work. Nothing is stored, and no email is asked for.
The defaults, with their sources
Vendor-published figures. Useful as a starting point, replaced by your own numbers the moment you have them.
| Trade | Preset | Source |
|---|---|---|
| HVAC | 27% of calls missed; 85% of missed callers leave no voicemail | Sameday and Supacalls, vendor-published |
| Plumbing and electrical | 62% of calls missed; 80 to 86% never leave a voicemail | ServiceTitan analysis of 50,000+ contractor lines, via CallJolt |
| Roofing | 62% of calls unanswered | Goodcall, vendor-published |
| Dental | 35% of calls missed; enter your own production per appointment | Peerlogic; Arini publishes call volumes |
| Med spa | 30% of after-hours calls missed; consult value is your input | SalesCaptain and Wellness MD Group, vendor-cited |
| Veterinary | 24 to 28% of calls missed; 200 to 300 calls a day at a busy practice | Peerlogic; a published clinic job listing |
| Auto detailing | No miss-rate default claimed; enter your own from your phone log | Mobile Tech RX publishes average ticket data |
| Fitness studio | About 30% missed at peak hours | Athletech News operator math |
| Any other trade | Neutral default of 50 calls a week, no source claimed | Replace with your own numbers |
Phone and intake systems we run in production
Count last month's leaks with an engineer
Bring your call log. The audit call is free and the numbers are yours either way.
Questions, answered
01Where do the preset numbers come from?+
From published vendor studies, named in the table above. They are starting points, not verdicts. The report from your own phone system is the number that matters, and the calculator takes it.
02Do I need to enter an email to see the result?+
No. The result shows straight away and nothing is stored. If the number worries you, the free audit call is the next step, and that is your choice.
03My trade is not listed. Can I still use it?+
Yes. Pick the neutral default and enter your own numbers. The math is the same for any business that books work by phone.
