SmartREI
Know a property's real return before you buy.
Real estate investment analysis and advisory platform.
Key takeaways
4 things that decide this
- 01Hashlogics built SmartREI, a platform that works out a property's ROI, cash flow, and total cost before an investor buys.
- 02Investors enter price, renovation, rent, taxes, and expenses, then compare scenarios before they commit.
- 03Role-based dashboards serve investors and realtors, and built-in scheduling books a consultation at the moment of decision.
- 04The platform runs on React with an AWS backend, synced to HubSpot CRM and Calendly.
- Client
- SmartREI
- Industry
- Real Estate / PropTech
- Region
- United States
- Engagement
- B2B & B2C · SaaS · Web app · investment analysis
SmartREI shows property investors the real numbers before they buy. Investors enter the price, the renovation, the rent, the taxes and the costs. The platform works out ROI, cash flow, and total cost. It also connects investors with real estate professionals and books consultations, so advice arrives at the moment of the decision.
The problem we set out to solve.
Investors had no easy tool to analyze the finances of a property.
Real ROI was hard to calculate after renovation, taxes, and operating costs.
Professional advice was hard to reach during the decision itself.
Analysis lived in scattered spreadsheets, with no shared platform for investors and realtors.
What success needed to look like
- Give investors a real ROI number before they buy, not a spreadsheet guess.
- Replace scattered spreadsheets with one structured, repeatable analysis.
- Connect investors to a realtor at the exact moment they need advice.
- Give the business one platform to manage investors, realtors, and leads.
How we delivered it.
- 01
Diagnose
Looked at how investors size up a property. Scattered spreadsheets and manual research. Found where the analysis broke down.
- 02
Design
Designed the calculator's financial inputs (purchase price, renovation, rent, taxes, expenses) alongside the investor and realtor dashboard split.
- 03
Build
Built the React Vite frontend and AWS backend. The ROI and cash-flow engine was the hardest part. Renovation cost, tax treatment, and operating expenses each pull the return a different way. The math had to hold for any property an investor entered, beyond the cases we tested against. Connected the result to HubSpot for CRM and Calendly for consultation scheduling.
- 04
Launch
Shipped the platform with automated email notifications and CRM sync so every investor inquiry and lead is captured inside the system.
- 05
Run
Kept the platform running as a stable foundation, ready to extend with portfolio and analytics features next.
What we built.
We built one web platform. Investors enter the numbers for a property and see how it performs, right away. The engine calculates ROI, cash flow, and total cost, and lets investors compare scenarios before they commit. Role-based dashboards serve both investors and realtors, and built-in scheduling connects the two for a consultation. CRM and calendar integrations keep every lead and booking in sync.
Tech stack
- React (Vite)
- AWS (backend + database)
Integrations
- SendGrid (email)
- HubSpot (CRM)
- Calendly (scheduling)
- Google Calendar (sync)
- EnterInvestor inputs price, renovation, rent, taxes, and expenses.
- CalculateThe engine returns ROI, cash flow, and total cost.
- CompareInvestor weighs the property against other scenarios.
- MatchThe platform routes the investor to a realtor dashboard.
- BookCalendly and HubSpot sync the consultation and the lead record.
SendGrid notifies both sides the moment a consultation is booked — no manual follow-up.
“They will treat your vision like their own and build it that way.”
Ron Klabunde · Founder, SmartREI
A property decision is only as good as the numbers behind it. We replaced the spreadsheet with a platform that works out the real return, and connects investors to help.
