AI, automation and custom software for hotels, restaurants, studios and travel operators, built around the PMS, POS or booking system you already run
You keep Cloudbeds, Mews, Opera, Toast, Mindbody, Zenoti or whatever you run. We build the layer around it: the 4pm reservations call answered while your agent works the check-in line, the towel request that becomes a housekeeping task, the OTA booking won back at the phone, the in-stay message that catches a problem before the review does, and the numbers your owner reads by property and shift.
What changes for your property, restaurant or studio
3 things that decide this
- 01Calls, texts and booking requests get answered the moment they land, through the check-in wave and long after your desk goes home: quoted from your PMS or booking system, booked into it, confirmed by text, and handed to a person the second anything touches safety.
- 02The work between the request and the finished job runs on your rules: a guest text becomes a housekeeping task with an ETA, room-ready fires from room status, review-reply drafts wait for your approval, win-back reaches the guest who last booked through an OTA, and the member who stopped showing up hears from you.
- 03Your systems stop holding half the truth each. We build the integration layer across PMS, POS, channel manager, booking platform and accounting, a reviewed queue where an API stops, and dashboards that read ADR, occupancy, covers, class utilisation and direct share in one place.
On the record
Check these before you call
5.0
Clutch rating from client reviews
4
countries our client work runs in: US, UK, Switzerland, Australia
2017
building since. TechNova 2026: Best AI-Native Software House of the Year
2 mo
of support and maintenance free after launch. NDA before the first call
Eight places a hospitality business loses guests, hours and margin, and what we put in each one
These are the areas our audits keep finding across hotels, restaurant groups, studios, salons and travel operators, in the order a guest meets them. Each links to the page that owns it.
Answer the one on hold. Book them anyway.
At 4pm your agent has a line, a ringing reservations phone and a guest texting for towels; Revinate's 2026 benchmark puts July at 16.1 inbound calls per room, and answered lead calls convert at 44–46% across the summer. We add a guest desk on calls and messages that quotes from your PMS or booking system, books, texts the confirmation, and wakes a person for anything about safety. Restaurants get the reservation and the "do you have a table" call; studios and salons get booking, waitlist and rebooking.
AI guest desk for hospitality →
Request to task to room-ready, without the desk in the middle.
A towel request travels desk to sticky note to radio to maybe, and housekeeping is the most short-staffed department in the building at 38% of hotels (AHLA/Hireology 2025). We turn a text or WhatsApp message into a task in your housekeeping app or PMS with an ETA back to the guest, fire room-ready from room status, and run recurring maintenance without anyone remembering it.
Operations automation for hospitality →
Win the booking back at the phone.
OTAs took 61% of independent bookings in 2024 (Cloudbeds 2025) at commission rates that make every direct booking worth chasing. We build direct win-back to past guests, an OTA-to-direct offer your desk can make on the call, and channel and commission reconciliation against accounting. Rate parity, overbooking walks and chargebacks stay with your people.
Operations automation for hospitality →
Catch the problem in the room, not in the review.
Guests smile at the desk and take it out on your rating afterwards, and 77% of travellers say they are more likely to book when owners reply (TripAdvisor/Ipsos MORI 2019). We send an in-stay check-in message that surfaces the problem while you can still fix it, and queue review-reply drafts for you to approve. Nothing posts on its own.
Operations automation for hospitality →
After 11 the phone still gets answered. Safety still gets a person.
Nobody's on the desk late, so the line forwards to whoever is sleeping, and 26% of hotels report front-desk shortages (AHLA/Hireology 2025). We build the after-hours line for lockouts, late arrivals and tomorrow's bookings, with an escalation list you write. Fire, medical, security and any guest-safety call reach a human, always.
AI guest desk for hospitality →
Your PMS stays. We build what it won't.
The PMS, the channel manager, the POS, the booking platform and accounting each hold half the truth, and the night auditor re-keys the overlap. We build the integration layer on Cloudbeds, Mews, Opera, Toast, Mindbody, Zenoti or Amadeus where the API allows it, a reviewed queue your staff accept in one click where it doesn't, and a multi-property operating layer when your group runs several sites differently.
Custom software for hospitality →
Know which property, which shift and which channel makes money.
ADR, occupancy, direct share, covers, class utilisation and member churn are pulled from four systems into a spreadsheet on somebody's Sunday. We build dashboards across PMS, POS, booking and accounting, by property or site, read-only, and a custom report where no system offers one.
Custom software for hospitality →
Sold at a desk. Used with no signal.
Tour operators and agencies sell an itinerary at a desk, then the traveller opens it in a country with no usable data. We build concierge and itinerary platforms, booking engines on Amadeus or your supplier APIs, and offline-first traveller apps. Go Real Travel and Cruise Search AI are two we shipped and can show you.
Custom software for hospitality →
From the 4pm check-in wave to the owner's numbers, and where the machine takes over
Seven stations of a hospitality week, written from a hotel's day because that is where the shape is clearest; a restaurant's service, a studio's timetable and a salon's book run the same pattern. Pick your system to see what each step writes back. Opera, Zenoti, Amadeus, Square, SiteMinder, OpenTable, Glofox and the rest follow the same pattern to the depth their access model allows.
Station 01 · The 4pm check-in wave
- Today
- One agent, a line at the desk, a reservations phone that will not stop, and a guest texting for towels. July runs 16.1 inbound calls per room against 8.9 in February (Revinate 2026), so the caller behind the check-in line hears a hold tone and books on an OTA instead.
- What we automate
- Your guest desk answers overflow calls and messages in a ring, quotes availability and rates from your PMS or booking system, holds or books the room, texts the confirmation, and answers the parking, late-arrival and "is it cheaper than Booking.com?" questions by the script you wrote.
- What stays human
- Groups, negotiated rates and anything about a complaint go to your agent. A guest who asks for a person gets one.
Writes to CloudbedsReservation created with source tagged, and the call summary on the guest profile.
Station 02 · Request to task to room-ready
- Today
- A towel request goes to the desk, onto a sticky note, over a radio and maybe to a room attendant. Housekeeping is the most short-staffed department at 38% of hotels (AHLA/Hireology 2025), and room-ready waits on somebody walking the floor.
- What we automate
- A text or WhatsApp message becomes a task in your housekeeping app or PMS with a category, a room and an ETA back to the guest. Room-ready texts fire from room status. Recurring maintenance runs on a schedule nobody has to remember.
- What stays human
- Complaints, injuries and anything a guest calls an emergency go straight to a person. Inspection stays with your housekeeper.
Writes to CloudbedsHousekeeping or maintenance task on the room, with room status driving the ready message.
Station 03 · The booking and the OTA
- Today
- OTAs took 61% of independent bookings in 2024 (Cloudbeds 2025), the commission comes off every one of them, and somebody keys the channel statement into accounting by hand at month end.
- What we automate
- Past guests get a direct win-back offer by email or text on your calendar. Your desk gets the direct-rate comparison on screen when an OTA guest calls. Channel, PMS and accounting reconcile against each other, and the exceptions land on one list.
- What stays human
- Rate parity, overbooking walks, chargebacks and any dispute with a channel stay with your revenue manager or owner.
Writes to CloudbedsDirect reservation with the source tagged, and the commission variance flagged for review.
Station 04 · The in-stay check-in and the review
- Today
- A guest is unhappy in room 214 on Tuesday and you find out on Friday, in public. 77% of travellers say they are more likely to book when owners reply to reviews (TripAdvisor/Ipsos MORI 2019), and your replies get written at midnight or not at all.
- What we automate
- A short in-stay message asks how the room, the meal or the class was, and a bad answer opens a task on the manager on duty. After checkout, review-reply drafts queue in your voice for approval, and the post-stay follow-up goes out on a schedule.
- What stays human
- Every review reply is read and sent by you. Compensation, refunds and anything a guest calls a complaint are a person's decision.
Writes to CloudbedsGuest profile note and a service task on the room.
Station 05 · After 11
- Today
- Your desk closes and the phone forwards to a bartender or to whoever is asleep in a spare room; 26% of hotels report front-desk shortages (AHLA/Hireology 2025). A lockout, a late arrival and tomorrow's booking all ring the same number.
- What we automate
- Your after-hours line answers lockouts, late arrivals, access instructions and tomorrow's bookings, gives the instruction you wrote, and wakes the on-call human by a trigger list you own. Everything gets logged for the morning.
- What stays human
- Fire, medical, security and any guest-safety call reach a person before the caller finishes the sentence. It never tells a guest that a safety problem can wait.
Writes to CloudbedsIncident and booking log on the property, with the recording attached.
Station 06 · The night audit's re-keying
- Today
- Your night auditor closes the day, then somebody moves the same numbers between the PMS, the channel manager, the POS and accounting by hand. A group's properties each do it slightly differently.
- What we automate
- An integration layer syncs reservations, rates, folios, covers and payouts between your systems on the APIs that exist, and posts a reviewed queue where they don't. A multi-property operating layer gives a group one place to run several sites without flattening how each one works.
- What stays human
- Your accountant still closes the books. Anything that looks like a variance is queued for a person rather than pushed through.
Writes to CloudbedsReservations, folios and rate data synced to accounting, with variances queued.
Station 07 · The owner's numbers
- Today
- ADR, occupancy, direct share, covers per shift, class utilisation and member churn live in four systems, and the owner gets them in a spreadsheet somebody rebuilds every month.
- What we automate
- Read-only dashboards across PMS, POS, booking and accounting, by property, site or shift, with the custom report your systems never offered. It refreshes on a schedule instead of on a Sunday.
- What stays human
- Pricing, staffing and investment decisions stay yours. The dashboard shows the number; it does not set the rate.
Writes to CloudbedsReads reservations, rates and source reports; writes nothing back.
Each station links to the page that owns it. Fire, medical and security reach a person at every one.
Fire, medical and security go to a person, always. Reviews are never auto-posted. Card numbers never touch a transcript.
A guest desk sits under rules that don't bend for software: a safety call is answered by a human, a review reply carries your name and is approved by you, payment data stays in your PMS or POS and never in a message log, and rate parity, overbooking walks and chargebacks are decisions a person owns. So every build starts with a one-page map of what the system answers, what it only proposes, and where a person is woken.
What follows is simple to state, and we put it in writing. Safety triggers are a short list you write and the first thing we test. Review-reply drafts queue for your approval and nothing posts on its own. Consent is captured before a guest or member is messaged. And every automated touch is logged so you can read what was said to a guest, and when.
- 01Fire, medical, security and any guest-safety call reach a person before the caller finishes the sentence.
- 02Review replies drafted, never posted; rate parity, walks and chargebacks stay human.
- 03Consent is captured before a guest or member is messaged, and every automated touch is logged so you can read what was said.
The same eight areas, in your business's words
Hotels, inns and small groups
Twenty to three hundred rooms on Cloudbeds, Mews, Opera, RoomRaccoon, Little Hotelier or whatever you run. Yours is the 4pm wave, the towel request that never reached housekeeping, the OTA share, and the night audit nobody enjoys.
AI and software for hotels →
Restaurants and restaurant groups
Toast, Square, OpenTable or a paper book. Yours is the phone ringing through service, the reservation nobody wrote down, the 86'd item, the no-show table, and covers you cannot compare across sites.
AI and software for restaurants →
Gyms and studios
Mindbody, Glofox, Zen Planner or your own booking page. Yours is the front desk that is teaching a class, the waitlist, the rebooking, and the member who quietly stopped coming before they cancelled.
AI and software for gyms and studios →
Salons and spas
Zenoti, Mindbody, Fresha, Square or a book behind the counter. Yours is the call during a colour service, the gap in the column, the no-show, and the client who has not rebooked since March.
AI and software for salons and spas →
Travel operators and agencies
Amadeus, your supplier APIs, a CRM and a lot of email. Yours is the itinerary assembled by hand, the concierge layer that is a person, and the traveller who opens your app abroad with no signal.
AI and software for travel operators →
Short-term rental operators
Channel managers, dynamic pricing, the guest message at midnight and the turnover that did not happen. That work has its own page under property.
Short-term rental software →
“They will treat your vision like their own and build it that way.”
Ron Klabunde · Founder, SmartREI ↗
“They really help you understand the problem and deliver solutions in a short time frame.”
Johannes Peter · CEO, TomoDomo Coliving
Some of the systems we have shipped
We don't replace Cloudbeds, Mews, Toast, Mindbody or whatever you run. We build what they won't.
Every PMS, POS and booking platform is good at the job it was sold for, and the operators we talk to describe the same gaps around it. A guest notices the handoff you never automated: the call nobody answered, the request that stopped at a sticky note, the booking that went to an OTA, the numbers somebody rebuilds by hand every month. Swapping the platform moves those gaps rather than closing them, which is why our first question is what your account actually exposes.
So the access model matters more than the brand. Cloudbeds, Mews, Opera Cloud, RoomRaccoon, Toast, Square, Mindbody, Zenoti, Glofox and Amadeus each expose reservations, rooms, folios, covers, classes and payments to different depths, and some gate the API behind a plan or a partner programme. We confirm what your account exposes during the audit and design to it. Where the API stops, we build a reviewed queue your staff accept with one click instead of re-typing at 2am, and we scope the route into your PMS before we quote rather than after.
- 01Bookings, requests and guest notes written back into your PMS, POS or booking system.
- 02Your PMS stays the record for rates, folios and payments; we read it and post only what you approve.
- 03Card data never travels through a message log or a call transcript.
- AuditFree. We read the request path and how long it waits, the room-ready path, your PMS source report for direct against OTA, a month of phone logs by hour and shift against arrivals, and how review replies and post-stay follow-up happen today.
- DiagnoseWe map the path into your PMS, POS or booking system and accounting, and sit at the desk through one check-in wave or one service.
- BuildFixed price from the diagnostic. Tested on your real calls, requests and bookings, under NDA.
- RunMonitoring, a named engineer, and the first two months of maintenance free.
Best fit: a property, restaurant group, studio or operator with a desk that's saturated at peak, more than one location or shift, and a system you've outgrown in places. Not a fit yet: a single-room B&B that needs a booking widget, and we'll say so. You can stop after any stage; the audit note is yours either way.
Before you book
01Do we have to leave Cloudbeds, Mews, Toast, Mindbody or whatever we run?+
No, and we would usually tell you not to. Your team knows that system and your data lives in it. We build the layer around it: the line that quotes and books into it, the request that becomes a task in it, the reconciliation it never offered, the dashboard it does not have. We only suggest replacing a platform when it genuinely cannot do the job, and we show you why first.
02Can an AI answer our reservations line safely?+
For enquiries, bookings, requests and after-hours calls, yes, with the escalation rules designed before anything is built. It quotes from your PMS or booking system, books, confirms by text, and answers the parking and late-arrival questions from your own script. Fire, medical, security and any guest-safety call go to a human immediately, by a trigger list you write. It never tells a guest that a safety problem can wait.
03Will it write into our PMS, or does somebody re-key it?+
It writes back wherever your account's API allows, and we confirm exactly what that is during the audit instead of promising it on a call. Cloudbeds, Mews, Opera, Toast, Mindbody, Zenoti and the rest each gate access differently, sometimes by plan and sometimes by partner programme. Where an API stops, we build a reviewed queue your staff accept in one click, so nothing gets typed twice and nothing gets typed blind.
04We run a restaurant group, not a hotel. Is this page for us?+
Yes, and the restaurants page is written for you. Your phone ringing through service, the reservation that never made the book, the 86'd item, the no-show table and covers you cannot compare across sites are the same shape of problem as a hotel's wave. The stations are the same; the words on them change to Toast, Square, OpenTable or whatever you run.
05Will automation make our service feel impersonal?+
Only if you automate the wrong half. Guests do not resent a confirmation that arrives instantly or a room-ready text that fires the minute the room is clean; they resent being handled by software at the moment they wanted a person. So we automate the friction and leave the hospitality to your staff. Go Real Travel kept its human trip planners and reported 60% less itinerary planning time, because the planners stopped assembling logistics by hand.
06Who answers when a guest is locked out at 11pm?+
Your after-hours line answers, works the lockout script you wrote, and wakes the on-call human by your rules if it cannot resolve it. Everything is logged for the morning. A fire alarm, a medical call or a security incident is not triaged by software at all; it reaches a person before the caller finishes the sentence.
07We have 22 rooms and one agent per shift. Are we too small?+
Probably not for the guest desk and the request-to-task work, which is where a small property feels the pressure most, and possibly yes for a full multi-property build. The audit is free, and we will tell you honestly which pieces would pay for themselves at your size. If what you actually need is a booking widget on a single-room B&B, we will say that too.
08What does the free Guest-Journey Audit look at?+
It is a call and a workflow review, and you keep the note either way. We read the request path from message to task and how long it waits, the room-ready path, your PMS source report for direct against OTA, a month of phone logs by hour and shift against arrivals, and how review replies and post-stay follow-up happen today. You get a one-page map of where guests, requests and direct bookings leak, per shift, and a build order. Build pricing is fixed after the diagnostic, and the first two months of maintenance are free.
A senior engineer, not a sales rep
Abdul Basit founded Hashlogics in 2017, and the team runs from Lahore with a US LLC. Clients rate the work 5.0 on Clutch, and in 2026 it was named Best AI-Native Software House of the Year at TechNova. Go Real Travel, a personalised European concierge platform, and TomoDomo, a coliving operations platform in Switzerland, are two of the hospitality systems we built and can show you.
Your audit call is with an engineer who has read phone logs by shift, request queues and PMS source reports like yours. Bring last month's numbers if you have them, and we'll work from those.
- NDA before the first conversation.
- No pitch on the call. A note you could hand to another firm.
- Fixed price after the diagnostic, so the number isn't a guess.
More for hospitality
- AI guest desk for hospitality →Calls, messages and bookings, through the wave and after 11.
- Operations automation for hospitality →Requests to tasks, direct win-back, reviews and retention.
- Custom software for hospitality →PMS and POS integration, multi-property, dashboards, concierge platforms.
- AI and software for hotels →The wave, the request path, the OTA share and the night audit.
- AI and software for restaurants →Reservations, the phone through service, covers across sites.
- AI and software for gyms and studios →Booking, waitlist, rebooking and the member who stopped coming.
- AI and software for salons and spas →The call during a service, the gap in the column, the rebook.
- AI and software for travel operators →Itineraries, booking engines and apps that work with no signal.
- How should a hotel handle the 4pm check-in wave? →What a system carries, and what your agent keeps.
- Cloudbeds, Mews and Opera APIs: what a real integration involves →Access models, plan gates and what they mean for a build.
