Go Real Travel
Custom European trips, planned in a fraction of the time.
Personalized European travel concierge platform.
Key takeaways
4 things that decide this
- 01Hashlogics built Go Real Travel's digital concierge platform, which lets a small US team plan custom European trips across 41+ destinations.
- 02Go Real Travel reports 60% less itinerary planning time, 45% higher customer satisfaction, and 30% more repeat bookings.
- 03An AI itinerary builder handles drag-and-drop planning, live pricing, and logistics, while a companion app works offline for travelers abroad.
- 04The platform runs on Ruby on Rails and Angular, with Stripe multi-currency payments, Google Maps, and HubSpot live support.
- Client
- Go Real Travel
- Industry
- Travel & Hospitality
- Region
- United States (serves Europe)
- Engagement
- B2C travel concierge · Concierge web platform + mobile app
Go Real Travel is a US-based startup that plans tailor-made European trips for families, seniors, and independent travelers. Its one-to-one, human-led model was hard to scale. Hashlogics built a digital concierge platform that pairs the team’s skill with automation. Travelers keep the personal touch while the business handles far more trips.
One-to-one planning had a ceiling.
Building each itinerary by hand took hours and limited how many trips the team could run.
Communication was scattered, and travelers had weak real-time support on the road.
Multi-country logistics and multi-currency payments overwhelmed the old tools.
Customer data lived in separate places, making repeat trips harder to personalize.
What success needed to look like
- Keep the personal touch of a boutique travel concierge while serving far more travelers.
- Give travelers one clear place for communication instead of scattered confirmation emails.
- Cut the manual work behind itinerary building, bookings, and multi-currency payments.
- Support travel across many European destinations without adding staff at the same rate.
From one-to-one planning to a platform.
- 01
Diagnose
Mapped the one-to-one itinerary process. Found where manual work and scattered messages capped how many travelers Go Real Travel could serve.
- 02
Design
Designed the engine that learns each traveler's tastes and travel style. It sits behind an AI-powered itinerary builder.
- 03
Build
Built the platform on Ruby on Rails and Angular, connecting Stripe for multi-currency payments, Google Maps for logistics, and HubSpot for live support.
- 04
Launch
Shipped the mobile-first offline companion app next. Travelers had itineraries and support in hand while abroad.
- 05
Run
Kept refining the automated logistics and finance workflows as the business grew into more destinations.
A concierge platform that scales the human touch.
We built Go Real Travel a concierge platform that pairs human planners with smart automation. An AI itinerary builder offers drag-and-drop planning, live pricing, and route logistics. A learning engine tracks how each traveler likes to travel. A mobile-first companion app works offline with daily checklists, ticket storage, and real-time alerts. HubSpot live chat handles 24/7 support and emergency escalation. Automated booking, transport scheduling, and multi-currency payments keep operations running. Coverage now spans 41+ European destinations without adding staff for each one.
- PreferencesTraveler tastes and travel style feed the learning engine.
- Itinerary builderDrag-and-drop planning with live pricing across 41+ destinations.
- LogisticsGoogle Maps routing, transport scheduling, vendor booking.
- PaymentsStripe handles multi-currency charges and commission tracking.
- On the roadOffline companion app plus HubSpot live chat for 24/7 support.
One pipeline replaces the manual itinerary process for every trip.
Tech stack
- Ruby on Rails
- Angular
- Stripe
- Google Maps API
- HubSpot
Integrations
- Stripe
- Google Maps API
- HubSpot
Reported results
45%
higher customer satisfaction
60%
less itinerary planning time
85%
mobile app adoption
30%
more repeat bookings
“They have a problem-solving mindset, analytical skills, and deep technical knowledge.”
David Manley · CEO, Go Real Travel
If your team plans travel one trip at a time, growth means hiring at the same rate. We built the automation that let Go Real Travel's small team deliver a boutique trip at scale instead.
