Hashlogics
Case study · Media & Entertainment · United States / Global

Reveel

A streaming home for independent creators.

Audiences watch independent films free with ads or upgrade for perks, while filmmakers submit work straight to the platform.

Client
Reveel Entertainment
Industry
Media & Entertainment
Region
United States / Global
Engagement
B2C Streaming · Creator Platform · Subscription & Advertising
Overview

Independent creators and viewers have opposite problems. Creators need reach. Viewers need an easy way to find work worth watching. Reveel puts both in one place: audiences stream independent films free with ads, memberships add ad-free viewing and perks, and creators submit work straight to the platform. Hashlogics helped build the platform underneath.

The challenge

The problem we set out to solve.

01

A streaming product has to play the same way on very different devices.

02

It needed free ad-funded viewing and paid membership in the same product.

03

Creators needed a real submission process, not informal file sharing.

04

Accounts, favourites, and playback state had to match on every platform.

What success needed to look like

  • Make independent work easy to find and watch.
  • Keep the way in free and easy.
  • Offer paid membership perks.
  • Reach viewers on the devices they already stream on.
  • Give filmmakers a clear way to submit work.
  • Grow with the content library and the audience.
Our approach

How we delivered it.

  1. 01

    Diagnose

    Split the system into its working parts: viewing, membership, video delivery, content management, and creator intake.

  2. 02

    Design

    Kept the core journeys the same across screen sizes instead of treating each app as its own product.

  3. 03

    Build

    Developed the platform around accounts, browsing, streaming, memberships, and creator content.

  4. 04

    Launch

    Took the product beyond the web onto phones and TVs.

  5. 05

    Run

    Kept adapting as the catalogue, membership model, and device list grew.

The solution

What we built.

Reveel gives independent film the plumbing of a modern streaming service. Viewers make an account, browse movies, shows, shorts, and originals, save favourites, and stream from a browser or a supported device. Ads fund free viewing. Paid tiers add ad-free access and perks. On the supply side, filmmakers submit films through the creator flow instead of waiting on traditional distribution.

Streaming with a full catalogue and categories
Accounts with watchlists and saved content
Ad-supported free viewing
Paid membership tiers
A creator submission flow
Browser streaming plus iOS and Android apps
Apple TV, Roku, Amazon Fire TV, and Android TV support
Reveel home screen with rows of independent films and shows
The home screen: independent films and originals, browsable by category.
Reveel channels page with curated collections such as Fright Fest and Awarded and Unseen
Curated channels shape the catalogue, from Fright Fest to Awarded & Unseen.
How it's built

Surfaces

  • Web
  • iOS
  • Android
  • Apple TV
  • Roku
  • Amazon Fire TV
  • Android TV

Revenue model

  • Ad-supported streaming
  • Premium memberships
  • Member perks
Results & impact

Where the platform stands.

Reveel has evolved into a multi-device streaming product with free access, membership options, filmmaker submissions, and distribution across web, mobile, and connected-TV environments. The live platform positions itself around independent creators specifically, rather than competing as another general-purpose catalogue.

More from the build
Reveel homepage introducing the creator-first streaming service
The public homepage: a creator-first pitch over the catalogue itself.
Reveel page explaining free ad-supported viewing, creator submissions, and member perks
The model in one screen: free with ads, creator-owned content, member perks.
Collage of Reveel screens across web, mobile, and connected-TV devices
One product across TV, laptop, and phone.
The takeaway

A streaming service is not one video player. It's a web of apps, identities, entitlements, metadata, and creator flows that must behave the same everywhere the viewer presses play.

By Abdul Basit, CEO, HashlogicsUpdated
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  2. 02

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Abdul Basit, CEO of Hashlogics

“I started Hashlogics because too many teams ship a demo, get paid, and disappear. We build to a standard we’d run ourselves — and we stay to keep it running.”

Abdul Basit · CEO · a direct line

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