Offline
The membership that fills restaurant tables.
Members get monthly credits to try hand-picked local restaurants. Restaurants get new customers through the door, not another ad dashboard.
- Client
- Offline
- Industry
- Hospitality / Restaurant Technology
- Region
- United States
- Engagement
- B2C Marketplace · Membership SaaS · Restaurant Discovery
People already have thousands of restaurant choices. The problem is getting them to try somewhere new. Offline turns discovery into a monthly habit. Members get credits each month, browse hand-picked local spots in the app, and redeem those credits when they visit. Hashlogics helped build the marketplace that runs that loop.
The problem we set out to solve.
Restaurant lists offered endless choice without a reason to act.
A paid membership needed exact handling of monthly credits, rollover, and restaurant supply.
It had to work across many cities while keeping each member's feed local.
Deciding where to eat happens between friends, so discovery had to feel social.
What success needed to look like
- Turn trying new restaurants into a monthly habit.
- Make credits simple to grasp and redeem.
- Match spots to each member's location and taste.
- Open new markets without rebuilding the product.
- Send restaurant partners traffic they can count.
How we delivered it.
- 01
Diagnose
Mapped both sides: members hunting for something new, and restaurants that want new faces, not discounted regulars.
- 02
Design
Built the whole journey around one loop: get credits, find a spot, visit, redeem, repeat.
- 03
Build
Developed membership, discovery, matching, maps, offers, and redemption across every city.
- 04
Launch
Built city switching into the data model, so a membership keeps working when a member travels to another Offline city.
- 05
Run
Added friend connections, referral rewards, sharper filters, and new markets.
What we built.
Offline manages a running relationship between the member, the restaurant, and the membership itself. Members get two credits a month, browse the curated list, claim an offer, and spend their credits at the table. Matching, maps, cuisine filters, and friend features close the gap between "where should we eat?" and a booked night out.
Results & impact
15,000+
paying members
Offline-published figures, 2026
500+
restaurant partners
Offline-published figures, 2026
11
US cities in operation
Offline-published figures, 2026
New customers, not discounted regulars.
Offline reports that up to 90% of the customers it sends a partner restaurant are first-time visitors. That figure is Offline's own, not ours. It also explains why restaurants stay: the membership sends people who would not have walked in on their own.
Listing restaurants is easy. The hard part is the money loop around discovery. Credits, matching, restaurant supply, and redemptions all have to stay in step for the product to feel as simple as "pick somewhere new and go."
